The IMPRESS PODCAST | EPISODE #4. A proposal to 'fight misinformation'. With NewsGuard.

Co-founders and co-CEOs of NewsGuard Steven Brill and Gordon Crovitz, and Vice President of Business Development Anna-Sophie Harling, discuss how they aim for "using journalism to fight false news, misinformation and disinformation”. NewsGuard developed a rating system which results in a “nutrition label”, with 9 key criteria. How does it work? What is their experience in the US so far? What are their next steps in the UK and Europe, and how can independent news organisations engage with them?



Steven Brill, co-founder and co-CEO of NewsGuard. He is a former broadcaster and editor and now a Professor of journalism at Yale University. Founder of Court TV, The American Lawyer Magazine, American Lawyer Media and The Yale Journalism Initiative.

Gordon Crovitz, co-founder and co-CEO of NewsGuard. He is a former publisher and a columnist at The Wall Street Journal. He was an editorial board member and opinion columnist for The Wall Street Journal, and a board member of Business Insider.

Anna-Sophie Harling, Vice President of Business Development at NewsGuard, based in London and New York. She is a Yale Journalism Scholar. She has previously worked at two German newspapers, Der Tagesspiegel and the Märkische Allgemeine, and a tech company in London.


Gordon Crovitz:

The process that some of the platforms have used to gage the reliability or trustworthiness of some of the stuff that's out there by using algorithms is bankrupt - it doesn't work, it's not accountable. And we are taking the exact opposite approach."

Anna-Sophie Harling:

I think what is also important to know is the green or red [rating for new sites] doesn't mean we are telling someone 'read this', 'don't read that'. Instead, what we are trying to do is take the power out of the hands of algorithms and give it directly to the consumers. So the idea is that people are smart enough to make decision about what they can trust and can't trust if they know who's behind a site, what their standards are, what their history has been, what their credibility and transparency practices are." 

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